Your Card

Influence

Use power of people and networks

O5

Reciprocity

We respond positively to small gestures of kindness and generosity.

» Pick key moments to surprise and delight audiences » Identify how to personalise the interaction with audiences » Provide a reason to make the reward feel extra special

M5

Halo effect

We are easily influenced by someone or something with a positive reputation.

» Leverage positive attributes of your people or brand » Encourage people and organisations with a positive reputation in their respective fields to endorse your offering

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Strategy cards

>> Select one A-Side card and one B-Side card to uncover relevant "pathways" to flip your challenges into opportunities
A-Side Cards. Supposedly irrelevant factors
Create bespoke interactions
Design motivating incentives
Draw people's attention
Keep it simple, stupid (KISS)
Make this the preferred choice
Remove the little speed bumps
B-Side Cards. Social context a.k.a. milieu
Complete intentions into actions
Express the benefits to satisfy
Feed cues at the right time
Get someone to make a promise
Show the expected behaviour
Use power of people and networks