24 Pathways

Immerse yourself in '24 Pathways for behaviour change' covering 40 years of academic research in behavioural economics, cognitive and evolutionary psychology


Understand how the brain works & learn practical models of behaviour change


Adopt methods from behavioural science to your toolkit for solving challenges


Become the Behavioural by Design Ninja™ for leading strategic change

Our Masterclass will get you equipped with behaviour change tools for your policy and experience design challenges.


From policy makers in the UK Cabinet Office to experience designers in Silicon Valley, the fields of behavioural science and human-centred design have rapidly emerged as the most sought skills for developing innovative solutions.
The concept of ‘nudge’, as popularised by nobel laureate Richard Thaler, showed how small psychological changes can make a big impact on decision making. This masterclass dives into decades of research and case-studies in the fields of neuroscience, evolutionary psychology and behavioural economics. We embed these learnings within the design thinking process to make behavioural science more accessible for you.

You will walk out with the knowledge, insights and toolkits to create behaviour change solutions in your organisation.

Requirements. No background knowledge required. This course is open for anyone who is interested in understanding human insights and how to create meaningful behaviour change.

→ Entrepreneurs & leadership teams
→ Service design teams
→ Experience design teams
→ Product owners & managers
→ Policy advisors & analysts
→ Marketing & communication teams
→ Research & insight teams
→ Business intelligence teams
→ Agile teams

Made for...


8 October 2020
(Only few places)

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November 2020
(To be confirmed)

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Status: Bookings open
Location: Te Papa Venues

Plan for the day
1 day Masterclass

9:00am to 9:15am

Arrival, introductions and coffee

9:15am to 10:45am

Foundation of Behavioural Science.

Understand how the brain works, our mental shortcuts and biases, human centred design approach to problem solving

Morning Break

11:00am to 12:30pm

Adopt a Behaviour Change Mindset.

Practice applying a behavioural science framework with the the design thinking process to research, co-design and test solutions


1:00pm to 2:15pm

Learn the Behavioural by Design Ninja Toolkit.

Introducing our easy-to-adapt tools with insights from psychology, behavioural science and habit formation models

Afternoon Break

2:30pm to 4:30pm

Solve a Behaviour Change Challenge.

Implementing your Behavioural by Design Ninja Toolkit to solve a real world challenge on the day

4:30pm to 5:00pm

Become a Behavioural by Design Ninja.

Reflecting on your learnings and set up peer network to support your shared journey of applying behavioural science in practice

We believe that a masterclass is only as good as outcomes that follow. To help you adopt the Behavioural by Design toolkit for solving challenges in your organisation, we provide a complimentary one-to-one follow up with our Chief Behavioural Scientist.


Vishal, Chief Behavioural Scientist

Vishal is on a crusade to make behavioural science more accessible. He's the former Head of Behavioural Science at Ogilvy NZ and has applied behavioural insights into the heart of strategy for NZ Police, Corrections, ACC, EECA, Rebel Sport, Westminster Council (UK), Adobe (India) and Starbucks (USA). His thought leadership work includes motivating landlords to insulate their homes and 'nudges' to improve the patient experience with three hospitals across New Zealand.

Tania, Design Thinking Strategist

Tania is all about creating and designing human-centred solutions. With a background in digital, content, UX and research. She’s worked across both government and the private sector finding smarter and easier ways to use research and insights to create user-led ideas. In 2017, she was a speaker at UX New Zealand talking about the huge shifts she’d made at ACC in their approach to creating content “Human-centred from the Inside Out: Designing Content That Works for Everybody”.

Fees. NZD 820 + GST
Te Papa Venues, Wellington

→ Toolkit includes '24 Pathways for behaviour change'
→ Complimentary one-to-one follow up session
→ Certified Behavioural by Design Ninja™
→ Maximum 3 registrations per team*
→ Price covers lunch, tea, coffee and treats from Te Papa venues

I'm interested

Additional Booking Information.

We provide payment options for bank transfers, card payment and invoices addressed to your organisation. F masterclass@behaviouralbydesign.com

*For teams interested in a group session, we host a Behavioural by Design Sprint for a behavioural challenge specific to your organisation. You can instant schedule a calendar meeting with our facilitators to discuss this option in more detail.

We'd love to hear from you !

We are a digital team is based in Wellington, New Zealand. Our behaviour change tools can be accessed globally.

Would you like to schedule a meeting, call or chat over a coffee?

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