Understand how the brain works and learn practical models of behaviour change
Adopt methods from behavioural science in your toolkit to solve challenges
Become the Behavioural by Design Ninja™ in your team with behavioural tools
From policy makers in the UK Cabinet Office to experience designers in Silicon Valley, the fields of behavioural science and human-centred design have rapidly emerged as the most sought skills for developing innovative solutions.
The concept of ‘nudge’, as popularised by nobel prize winner Richard Thaler, showed how small psychological changes can make a big impact. This masterclass dives into decades of research and case-studies in the field of applied behavioural science. We embed these learnings into the design thinking process to make these tools more accessible for you.
You will walk out with the knowledge, insights and toolkits to create behaviour change solutions in your organisation.
Requirements. This course is open for anyone with a curiosity in human behaviours. No prior knowledge in the field is required.
-> Senior leaders and entrepreneurs
-> Service design teams
-> Policy advisors/ analysts
-> Product owners & managers
-> Marketing & communication teams
-> User experience teams
-> Research & insight teams
-> Business intelligence teams
-> Agile project teams
Arrival, introductions and coffee
Foundation of Behavioural Science.
How the brain works, understanding our mental shortcuts and biases, case-studies applying behavioural science
Crash Course in Human-Centred Design.
Mindset of design thinking with a behavioural science approach to researching, co-designing and testing
Learn Behavioural By Design Tools.
Easy-to-adapt tools that will enable you to apply behavioural insights and design thinking
Adopt Behavioural By Design Toolkit.
Practice applying your new toolkit to solve a real-world challenge on the day
We believe that a masterclass is only as good as outcomes that follow. To help you adopt Behavioural by Design tools for solving challenges in your organisation, we provide a complimentary one-to-one follow up with our facilitators
Vishal is on a crusade of making behavioural science more accessible. He is a global practitioner, with an MSc in Behavioural Science, and former Head of Behavioural Science at Ogilvy NZ, having applied behavioural insights for NZ Police, Corrections, ACC, EECA, Rebel Sport, Westminster Council (UK), Adobe (India), American Express (UK), Starbucks (USA) and many more. Vishal leads the Wellington & Auckland Behavioural Economics Network, a meetup and think-tank bringing together academia, public sector and private sector to tackle socially relevant issues.
Tania is all about creating and designing human-centred solutions. With a background in digital, content, UX and research. She’s worked across both government and the private sector finding smarter and easier ways to use research and insights to create user-led ideas. In 2017, she was a speaker at UX New Zealand talking about the huge shifts she’d made at ACC in their approach to creating content “Human-centred from the Inside Out: Designing Content That Works for Everybody”.
Fees. $820 + GST
30 April 2020 | Te Papa, Wellington
-> Maximum 3 registrations per team*
-> Tools include models, strategy cards and insights book
-> Complimentary one-to-one follow up session
-> Certified Behavioural by Design Ninja™
-> Fees includes lunch, morning & afternoon tea/coffee with treats
If you wish to pay without a card, you can request us for an invoice payment and book your place by emailing us on firstname.lastname@example.org
Have questions about the Behavioural by Design Masterclass?
*For teams interested in a group session, we host a Behavioural by Design Sprint relevant for the behavioural challenges in your organisation:
Schedule a meeting or call with our facilitators here
Our upcoming Behavioural By Design sessions: