Immerse yourself in 24 unique strategies for behaviour change derived from four decades of academic research and case-studies in behavioural economics, cognitive psychology and decision making
Get equipped with Ninja Strategy Cards and the 24 Pathways Workbook which includes a step-by-step guide to use the pathways to flip your behavioural challenges into opportunities for meaningful change
1. Understand how the brain works & learn practical approaches to changing behaviours and forming habits
2. Adopt models, frameworks and theories from behavioural science with a check-in session to support your journey in behavioural design
3. Become a Behavioural by Design Practioner™ for designing wellbeing centric experiences
Now you're in action - it's experiment time !
→ Entrepreneurs & leadership teams
→ Service design teams
→ Experience design teams
→ Product owners & managers
→ Policy advisors & analysts
→ Marketing & communication teams
→ Research & insight teams
→ Agile teams
From policy makers in the UK Cabinet Office to experience designers in Silicon Valley, the fields of behavioural science and human-centred design have rapidly emerged as the most sought skills for developing innovative solutions.
The concept of ‘nudge’, as popularised by nobel laureate Richard Thaler, showed how small psychological changes can make a big impact on decision making. This masterclass dives into decades of research and case-studies in the fields of neuroscience, evolutionary psychology and behavioural economics. We embed these learnings within the design thinking process to make behavioural science more accessible for teams.
You will walk out with the knowledge, insights and toolkits to create behaviour change solutions in your organisation.
Requirements. No background knowledge required. This course is open for anyone who is interested in understanding human insights and how to create meaningful behaviour change.
Arrival and introductions
Understand how the brain works, our mental shortcuts and biases, human centred design approach to problem solving
Practice applying a behavioural science framework with the the design thinking process to research, co-design and test solutions
Introducing our easy-to-adapt tools with insights from psychology, behavioural science and habit formation models
Implementing your Behavioural by Design Ninja Toolkit to solve a real world challenge on the day
Reflecting on your learnings and set up peer network to support your shared journey of applying behavioural science in practice
We believe that a masterclass is only as good as outcomes that follow. To help you adopt the Behavioural by Design toolkit for solving challenges in your organisation, we check in with a peer group (2-3 participants) to support your journey in applying behaviour change tools.
Vishal is on a crusade to make behavioural science more accessible. He's the former Head of Behavioural Science at Ogilvy NZ and has applied behavioural insights into the heart of strategy for NZ Police, Corrections, ACC, EECA, Rebel Sport, Westminster Council (UK), Adobe (India) and Starbucks (USA). His thought leadership work includes motivating landlords to insulate their homes and 'nudges' to improve the patient experience with three hospitals across New Zealand.
Leanna is a designer working at the intersection of wellbeing science and behavioural insights for social good. Her projects have included implicit bias, wellbeing and inclusion programme co-design, employee on-boarding and collaborating to ensure that processes are debiased and wellbeing-promoting. As a neurodiverse person; Takiwātanga, Leanna is a proud champion of diversity, equity and inclusion in the workplace.
Fees. NZD 820 + GST
→ Tools include 24 Pathways book, Strategy Cards and the 24 Pathways Workbook
→ Become a certified practitioner following a complimentary check-in session
→ Maximum 3 registrations per team*
Additional Booking Information.
We provide payment options for bank transfers, card payment and invoices addressed to your organisation.
*For teams interested in a group session (4 to 12 members), we host a tailored Behavioural by Design Masterclass for behavioural challenges specific to your organisation. You can instant schedule a calendar meeting with our facilitators to discuss this option in more detail.
We are a digital team is based in Wellington, New Zealand. Our behaviour change tools can be accessed globally.