24 Pathways pocketbook

Get immersed in 24 unique strategies for behaviour change derived from four decades of academic research and case-studies in behavioural economics, cognitive psychology and decision making

Behaviour change tools

Stay equipped with Ninja Strategy Cards and the 24 Pathways Workbook which includes a step-by-step guide to use the pathways to flip your behavioural challenges into opportunities for meaningful change

Become a practioner

1. Understand how the brain works & learn practical approaches to changing behaviours and habit formation

2. Adopt models, frameworks and theories from behavioural science with a check-in session to support your journey in behavioural design

3. Become a Behavioural by Design Practitioner™ for policy and experience design

Now you're in action - it's experiment time !


8 Oct 2020 - Sold out
(Next March 2021)

Get invited


26 Nov 2020 - Rescheduling
(Next March 2021)

Get invited


Coming soon - Rescheduling
(Next Late 2021)



Coming soon - Rescheduling
(Next Late 2021)


Online Coaching

December 2020
(Register your interest)

I'm interested

→ Entrepreneurs & leadership teams
→ Service design teams
→ Experience design teams
→ Product owners & managers
→ Policy advisors & analysts
→ Marketing & communication teams
→ Research & insight teams
→ Agile teams

Made for...

Status: Register your interest to get a booking invitation
Dates: March 2021
Fees: 820 NZD + GST


From policy makers in the UK Cabinet Office to experience designers in Silicon Valley, the fields of behavioural science and human-centred design have rapidly emerged as the most sought skills for developing innovative solutions.
The concept of ‘nudge’, as popularised by nobel laureate Richard Thaler, showed how small psychological changes can make a big impact on decision making. This masterclass dives into decades of research and case-studies in the fields of neuroscience, evolutionary psychology and behavioural economics. We embed these learnings within the design thinking process to make behavioural science more accessible for teams.

You will walk out with the knowledge, insights and toolkits to create behaviour change solutions in your organisation.

Requirements. No background knowledge required. This course is open for anyone who is interested in understanding human insights and how to create meaningful behaviour change.

Plan for the day
1 day Masterclass

10:00am to 10:30am

Arrival and introductions

10:30am to 11:15am

Foundation of Behavioural Science.

Understand how the brain works, our mental shortcuts and biases, human centred design approach to problem solving

Morning Break

11:30am to 12:30pm

Behavioural Design Mindset.

Practice applying a behavioural science framework with the the design thinking process to research, co-design and test solutions


1:15pm to 2:15pm

Learn the Behavioural by Design Ninja Toolkit.

Introducing our easy-to-adapt tools with insights from psychology, behavioural science and habit formation models

Afternoon Break

2:30pm to 3:30pm

Solve a Behaviour Change Challenge.

Implementing your Behavioural by Design Ninja Toolkit to solve a real world challenge on the day

3:30pm to 4:00pm

Become a Behavioural by Design Practioner.

Reflecting on your learnings and set up peer network to support your shared journey of applying behavioural science in practice

We believe that a masterclass is only as good as outcomes that follow. To help you adopt the Behavioural by Design toolkit for solving challenges, we conduct a follow up check-in to support your journey in applying behaviour change tools.


Vishal, Chief Behavioural Scientist

Vishal is on a crusade to make behavioural science more accessible. He's the former Head of Behavioural Science at Ogilvy NZ and has applied behavioural insights into the heart of strategy for NZ Police, Corrections, ACC, EECA, Rebel Sport, Westminster Council (UK), Adobe (India) and Starbucks (USA). His thought leadership work includes motivating landlords to insulate their homes and 'nudges' to improve the patient experience with three hospitals across New Zealand.

Leanna, Lead Wellbeing Designer

Leanna is a designer working at the intersection of wellbeing science and behavioural insights for social good. Her projects have included implicit bias, wellbeing and inclusion programme co-design, employee on-boarding and collaborating to ensure that processes are debiased and wellbeing-promoting. As a neurodiverse person; Takiwātanga, Leanna is a proud champion of diversity, equity and inclusion in the workplace.

Fees. NZD 820 + GST
→ Tools include 24 Pathways book, Strategy Cards and Workbook
→ Complimentary check-in with your facilitator
→ Become a certified Behavioural by Design practitioner

Get invited

Additional Booking Information.

We provide payment options for bank transfers, card payment and invoices addressed to your organisation.

For one-to-one coaching and group sessions, we host a tailored Behavioural by Design Masterclass for behavioural challenges specific to your personal or organisation goals. You can instant schedule a calendar meeting with our facilitators to explore this option.