Your Card

Go-to option

Make this the preferred choice

O1

Default effect

We tend to follow the path of least resistance when making decisions.

» Create an easy to follow path for the go-to option » Highlight the benefits you may lose by selecting other options » Show options other people opt for in a similar situation

O3

Framing effect

We make choices based on how the information is presented to us.

» Use language to frame the offering as unique and desirable » Get people to focus on positive attributes of the offering » Add a ‘decoy’ choice with similar features but worse-off on some attribute

Filter by COM-B factor
No items found.
Filter by Habit
No items found.

Strategy cards

>> Select one A-Side card and one B-Side card to uncover relevant "pathways" to flip your challenges into opportunities
A-Side Cards. Supposedly irrelevant factors
Create bespoke interactions
Design motivating incentives
Draw people's attention
Keep it simple, stupid (KISS)
Make this the preferred choice
Remove the little speed bumps
B-Side Cards. Social context a.k.a. milieu
Complete intentions into actions
Express the benefits to satisfy
Feed cues at the right time
Get someone to make a promise
Show the expected behaviour
Use power of people and networks